SEO For Beginners

There are so many articles on the internet today about SEO and why you need it. Most of these articles are very helpful to many people looking to learn more about SEO. However, most of these articles are not beginner friendly. This means that most of these articles are very difficult for beginners to understand and they do not answer many of the questions these beginners have. This is so that people don’t know how the internet can be used to your benefit, according to JSA Interactive Tulsa, an online marketing company.

It is for this reason that we are compiling a beginner friendly article on SEO below.:

In simple terms, SEO is a combination of strategies you can use to increase the visibility of your website in search engines. This makes it possible for your website to have higher rankings in search engines on the internet. It is a way that you can inform the webmasters that you have good quality websites. This way, you are able to drive traffic to your site.

Why you need SEO for your website

The main reason for doing SEO is to increase the visibility of your site on the results of search engines. This is because they are the most significant source of traffic on the internet and they include social media platforms and other platforms like;

  •    Google.
  •    Yahoo.
  •    Bing.

The search engines are able to bring traffic to your website, the specific people who need your services. It does not bring traffic from social media pages and platforms. Failure to do SEO means that you are not able to bring any kind of traffic to your website and therefore you have no means to make sales and profits.

In addition to availing your content in the search engines, doing SEO it enables the search engines to access more information on your website. Even without doing SEO, the search engines will still look for information on your website. When the users type a related topic in the search engines, they are able to bring up your website to the users.

However, there is only so much that the search engines can do if you do not do SEO. Doing SEO enables the search engines to find out more relevant information on your site depending on the needs of the users. This, therefore, means that when you do your SEO marketing services well, you are able to bring in a lot of traffic to your website.

SEO Will Only Continue to Grow

Trends in business and technology are continuing to advance with passing time. In this time and day, the people that do SEO are in a better position and stand a better chance to get more profits than those who do not. Increased competition ensures that those who do their SEO correctly are at the top of the chain. SEO is a little complicated to do, and you may require the services of an experienced person.

If you are willing to learn, then it might not be very complicated, but you may need a lot of practice to grasp the concepts thoroughly. This is because one wrong move may lead to diversion of traffic from your website rather than to your site. However, even if you hire the services of an expert, it is essential that you have a good grasp of the basic concepts of SEO.

If you need an SEO Company in Tulsa, you can check it here.

Migrate Systems and Process to the Cloud

If you have decided to migrate your systems and process it to the Cloud, this is one of the biggest decisions you can make. It is a decision that will help you to take your business to the next level, and it will allow for far more innovation and creativity.

However. This is a difficult process that requires quite a bit of skill and patience – and if you do not have it, you might end up with some growing pains that you didn’t expect. Being able to migrate your systems to the Cloud quickly and easily isn’t necessarily the goal – it should be to migrate it without problems and added risk.

When you migrate systems and process to the Cloud, there are a few things you want to keep in mind to determine your Cloud Readiness and actually moving to the Cloud:

Cloud Provider

One of the most important decisions you can make is to choose the best Cloud provider for your services. There are quite a few to choose from, and it will depend on many different factors. If you know of a specific Cloud provider, make sure that you are looking beyond that. Just because something is popular doesn’t make it the best option.
Some of the most common options are Amazon Web Services, Azure IaaS, Azure PaaS, IBM Softlayer, Google App Engine, and Digital Ocean.

In order to determine which one you want, you need to look at the strengths and weaknesses of each and then look at what you actually need – why use a Cloud provider that has great strengths in areas you don’t need but is only middling where you need help? Some of the items you want to look at include capacity, cost, and upkeep.

Preparations

Once you have chosen which Cloud provider you will use, you need to start the prep work for migration. Proper planning is key to a smooth transition, and if you do that, you will see more success.

You want to look at your applications and see which ones you should move first – typically the ones that aren’t critical and are the easiest to move. This will allow you to get an idea about how things move, any problems that may arise, and if you really did choose the right provider.

During this stage, you’ll also see how your application architecture will change and how your application portfolio’s performance will change. By working in small increments, you will be able to catch any massive problems before they happen. You can also complete any trainings that you need, which will help your staff adjust to the learning curve that will exist, no matter how well prepared you are.

Some of the other things you’ll need to plan for during this stage are:
•    How will you handle downtime?
•    Will you have to update the code? (YOU WILL)
•    How will troubles be addressed?
•    How will we measure performance?
•    How will our security be impacted?

Actual Migration

If you have planned well and made your decisions appropriately, the actual migration process should be smooth. This does not mean it will be quick or easy – you will still need to put in some work. Depending on how much data you will be moving, you will have to learn different techniques and styles of migration to actually move everything – you cannot use a “one size fits all” approach to this.

One of the most important parts of your migration is to keep track of your security. It should be the most important part of migration, especially if you have sensitive information for your clients or customers. You need to worry about security – there is no other option.

Use Good Migration Tools

Of course, good migration tools can help you to get the job completed. Moving databases and application portfolios can be extremely difficult, even if you have good tools. You want to have a team on your side that will help you with measuring the success of your migration and keeping you safe.

Even better, you want to find a team that will help you with measuring the success of your transfer as well – you’ll want to do your research here as well.

Do not skip any of these steps, or you will inevitably have a breakdown somewhere along the way. The good news is that there are migration tools that can help you with almost every step of the process.